Switching guide
Frase is a more affordable Surfer alternative that combines SERP research, brief building, and AI writing — strong value for solo SEO content creators.If it isn't the right fit — on price, features, or output — here are the closest alternatives, ranked.
The marketing team's AI co-pilot
An enterprise-grade writing platform with brand voice, campaign workflows, and a deep template library aimed at marketing teams rather than solo writers.
What we like
Worth noting
Write content that actually ranks
The standard for data-driven content briefs. Surfer scores your draft against the top-ranking pages in real time so writers stop guessing.
What we like
Worth noting
Go-to-market AI for copy and workflows
Strong free tier and a generous affiliate program. Copy.ai has shifted toward GTM workflows but still nails short-form copy and social posts fast.
What we like
Worth noting
AI writing with built-in SEO and facts
A well-priced writer that bundles SEO optimisation and a fact-checking 'Chatsonic' assistant. A favourite for affiliates thanks to lifetime recurring commission.
What we like
Worth noting
AI inside your workspace
Writing, summarising, and Q&A layered into the workspace many teams already use. Great for content ops and internal docs rather than published copy.
What we like
Worth noting
The budget AI writer that just works
The cheapest credible AI writer on the market. Limited bells and whistles, but for short-form copy on a tight budget it converts well.
What we like
Worth noting
Still deciding?